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James Allen Coffee Cart Pop-Up

June 2024
Experiential Activation
New York, NY
500 - 1,000 Attendees
 
Overview
From Food Truck Promotions
For the second year in a row, FTP brought James Allen's sparkle to the streets with an exciting brand activation. This time, we featured a mobile café with a pop-up cart, photo booth, and life-size props that truly turned heads. Our pop-up served free iced coffee while showcasing James Allen's stunning engagement ring collection in the cart's display case. The life-size engagement ring box was an absolute showstopper—everyone passing by couldn't resist snapping a photo! James Allen, the e-commerce jewelry brand known for specializing in lab-grown diamonds, made a sparkling impression once again. Thank you to everyone who stopped by to experience #JamesAllenRings!
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