Laneige Ice Cream Cart Pop-Up

FTP popped up with our partners at Amorepacifica to amplify the launch of Laneige's new summer lip mask flavor, Watermelon Pop. The new lip sleeping mask delivers a burst of barrier-boosting moisture with a delightful watermelon flavor and a light red tint. Parked right in front of Sephora, Flatiron, our branded ice cream cart offered refreshing sorbet in three juicy flavors: mango, blueberry, and watermelon. Following this, guests were directed to Sephora to redeem their bounceback cards for exclusive samples and shop the collection. The one-day pop-up was a sweet success, with over 1,000 visitors enjoying the experience. The event not only delighted attendees with tasty sorbet and skincare samples but also significantly boosted sales inside Sephora!