Graduate Hotels Princeton Pop-Up Cart

FTP partnered with Graduate Hotels to promote the opening of their newest location in Princeton, steps away from the campus! During Princeton University's Alumni Weekend, our branded Graduate Hotels pop-up cart was placed in front of the hotel, welcoming alums and visitors. With our brand ambassadors' assistance, guests scanned a QR code to sign up for the Graduate Princeton newsletter and entered to win a two-night stay at the new hotel. Additionally, we distributed branded water and newspapers, and guests spun the prize wheel to win premium Graduate Hotels merchandise.