Target x Timberwolves NBA Playoffs

To celebrate the Timberwolves' playoff run and their partnership, Target introduced Bullseye’s Leveled Up Laces, swapping out attendees' laces with custom Timberwolves + Target designs in a nod to basketball culture and team spirit. Fans entered a vibrant "red-out zone" locker room, themed entirely in Target red, and could have their laces swapped on the spot. This personalized touch left fans with a unique Wolves (and Target) flair. To drive store traffic, Target distributed coupons, and as a thank you to participating fans. This innovative activation combined sports enthusiasm with brand engagement, creating a memorable experience for fans while promoting Target's presence during the NBA playoffs.