Target x Timberwolves - The Howl Zone

The Howl Zone was created to bring together basketball fans and capture their rallying cry. The interactive booth features a gif capture that fans can share to their socials, interactive LED panels on the outside that are responsive to sound, as well as a live feed of the gifs that are captured in the booth that are displayed on the outside monitors. In addition to this experiential activation, an in stadium 'Howl Off' was also conducted during the game where two fan sections went head to head to give their loudest howls and went home with Target gift cards!