Wendy's - Multiple Events

Wendy’s wanted an integrated solution to one-off custom design, build, and toss-away activations, as they are expensive, require long lead times, and waste natural resources. Starting in 2019, The Marketing Arm (TMA), Wendy’s experiential agency, challenged ASV Experiential (ASV) to engineer and fabricate a long-term solution for Wendy’s product activations at major sporting events. ASV engineered and fabricated a long-term solution enabling activations to be revamped, resued, and reinvented using reconfigurable structural components and flexible modules. For five (5) years, ASV's team has successfully executed over a dozen activations by Revamping, Reusing, and Reinventing Wendy's activations based on the objectives of TMA.