Pura Vida Campus Tour

Pura Vida and RMNG showed San Diego and Orange County universities exactly how to pull off a mobile tour! We partnered with Pura Vida to create a captivating mobile shopping experience, the goal of which was to boost brand awareness, engage in SMS interactions, and get Gen Z students to sign up as brand ambassadors. And boy did we succeed! Our fully wrapped truck that featured lush green foliage and strategic branded signage served as a stellar backdrop for guests to sign up, receive great giveaways and capture tons of selfies. With spin wheels, free drinks, and special Pura Vida accessories, we fostered one-of-a-kind connections at several college stops. This immersive pop-up triggered higher-than-average attendance and dwell times that proved once and for all that mobile tours are the way to market! Videography by: Tyler Copela of Von Reus