Batiste Recess College Tour

With no better way to let that hair down than by delivering high-quality hair products and delicious snacks, RMNG and Batiste visited 15 college campuses in 5 different markets over roughly 2 weeks to bring an homage of childhood fun to students preparing to move into the oft-feared pre-holiday final exam. The games included cornhole and Connect 4, the swag included 5,000 Batiste-branded bags filled with Dry Shampoo and Hair Mask, 4,450 hair masks & hair clips, and the scrumptious snacks delivered were Lesser Evil popcorn and Poppi soda. These mobile activations brought a welcomed break to the college campuses, brand awareness for Batiste in select markets & demographics, and reminiscences of childhood fun to everyone!