Ally Financial at NWSL Championship

Our client, MKTG, reached out to ASV to produce an activation trailer for Ally Financial at the 2023 NWSL Final at SnapDragon Stadium. We were tasked with both designing and fabricating all display assets within the trailer, as well as curating the consumer journey within the space. We produced a double-sided, player locker photo op where fans could pose and support their team playing in the Final. The trailer also included beauty stations where hair stylists could add in highlight streaks to attendees before they entered the main gates into the Stadium. In addition to the branded skirting, rooftop graphics, and call to action signage, we produced a custom LED Neon sign on a hedge wall that served as the backdrop for a NWSL Player Meet & Greet area which featured star rookie Michelle Cooper and Meritt Mathias. The Ally Activation attracted hundreds of guests during the Fanfest, and was deemed an overwhelming success by our partners at MKTG.