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Wendy's College Football Tour
November 2022
Collaborators
Mobile Tour
20,000+ Attendees
Overview
From ASV
Having served food out of a giant Wendy’s fry box we toured around for the 2021 College Football season, this year our clients wanted to do something similar but different, tapping ASV to create a giant Wendy’s Biggie Bag.
We designed and fabricated a giant 17’ tall replica of Wendy’s iconic paper bags that toured to 5 big College Football games in partnership with Fox Sports and the Big Noon Kickoff.
Thousands of hungry College Football fans were fed and Fox Sports captured the Biggie Bag on air throughout their broadcast.
Event Team
Agencies & Vendors
- Experiential Agency
The Marketing Arm - Dallas
Seattle, WA
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