Kia New Year's Eve Tour - Mobile Tour in | The Vendry

Overview

From ASV

For New Year’s Eve 2021, Kia launched a cross-country road trip to deliver the iconic "2021" numerals to Times Square in time for the annual ball-drop celebration, where they would be displayed publicly. We partnered with Kia’s agency, Innocean Worldwide, to produce a custom-made and branded trailer for their month-long tour, which kicked off right after Thanksgiving and consisted of 5,500 miles o

Agencies & Vendors

Planning & Production
ASV
Torrance, CA
PR
Innocean Worldwide
Huntington Beach, CA

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