DISH Team Summit

For their annual tradeshow, DISH Network approached ASV once again to concept, design, build and execute a thematic environment for the brand’s premiere 44,100 square foot booth within the DISH Team Summit event. Highlighting nineteen (19) different internal departments and partnerships within a single 210’ x 210’ booth space, our design and execution needed to deliver a robust overarching theme combined with an individualist approach to support each department and partner’s unique business products and services.   ASV created DISH World, an impactful and alluring booth environment comprised of five distinct landscapes. Urban South and Urban North cityscapes, designed with captivating skylines of layered and dimensional high rise walk-in buildings and facades, gave guests the sense of stepping onto the streets of a bustling downtown business center. Inspired by the idea of a modern public space, the DISH Park delivered activation spaces using colorful vending carts, food truck cutouts, a pergola and basketball court. Located in the “countryside” of DISH World, DISH Ranch provided a rustic scene with a walk-in barn, farmhouse and general store, along with a campground activation area. And, lastly, the Suburban space delivered open floorplan walk-in homes with modern, upscale facades, a walk-in retail store and an open-frame canopy structure to provide guests with a hands-on experience on how DISH products and services are used in everyday tasks around the house.