Fever-Tree Mixer Truck
February 2024
Collaborators
Sporting Event
Los Angeles, CA
5,000 - 20,000 Attendees
Overview
From Food Truck Promotions
Food Truck Promotions teamed up with Fever-Tree USA for the second year to bring the Fever-Tree Mixer Truck to The Genesis Invitational, creating a unique blend of golf and gourmet beverages.
During the four-day tournament, fans had the opportunity to enjoy golf-themed cocktails like the Ace Paloma, G&Tee, and 19th Hole Mule, which were expertly crafted and available for purchase from the colorful Fever-Tree Mixer Truck.
As the official mixer sponsor of The Genesis Invitational, Fever-Tree partnered with various drink pop-ups across the tournament grounds. Attendees could also enjoy the premium mixers at booths featuring renowned brands like Tito's Handmade Vodka, Maestro Dobel, and Garrison Brothers Distillery.
Our brand ambassadors handed out 3,000 mixer samples to attendees over the weekend, giving them a taste of perfection!
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