Overview
From Food Truck Promotions
Because as many 33,000 and 13,000 runners ran in the NYC and LA Marathons respectively, cheered on by thousands of friends of family on the sidelines, Food Truck Promotions thought, ‘What better way to showcase Daily Harvest’s new bite flavors than to have a branded food truck park around the event?’ Throughout the entire day, our team gave runners, friends, and family the opportunity to visit the Daily Harvest branded food truck and enjoy free, fresh bites.
These types of marketing campaigns relieve many of the pain points of the sales team by reducing the product marketing needs when a product first launches. By having your consumers try the product risk-free, organic marketing takes over via social media, influencers, and word of mouth.
Daily Harvest’s mobile product launch added excitement to the 2021 NYC and LA marathons while attracting thousands of consumers to their new bite flavors, making it the perfect promotional event. Food Truck Promotions and the Daily Harvest team were able to hand out close to 3,000 servings in both cities, bring greater awareness to the Daily Harvest brand, and satisfy thousands of hungry runners all at once. Book a food truck with us today to create a success story just like Daily Harvest’s.