Overview
From Agence A.D.R
Jil Sander Parfums invited some happy few to discover the new edition of the Sun collection: Sunset.
In Ibiza for the Summer solstice, we designed a brand experience evolving around the Sun to reveal the notes of the new fragrance.
Enhanced with an aromachology workshop lived a 3 days trip reproducing the campaign codes.
Immersive experience, events management, storytelling, KOL trip, brand content, brand activation, brand experience