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L'Oréal at Cannes Film Festival
May 2019
Collaborators
Experiential Activation
Cannes, France
Overview
From Agence A.D.R
For the 71st Festival de Cannes, L’Oréal Paris created the « Worth It Show ». From design conception to production, A.D.R created a powerful brand identity venue on the Martinez Beach included creative setting, a beauty pop-up store and a TV set for dailies live stream.
Branding, events production, storytelling, brand content, brand identity, scenography
Event Team
Agencies & Vendors
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