TAG Heuer at Watches & Wonders

For the second year in a row, we designed and produced the TAG Heuer pavilion at the Watches and Wonders Fine Watchmaking Exhibition in Geneva. Our design is based on three pillars: an eye-catching avant-garde facade with a kinetic art piece made of shields in motion combined with a light design; a dedicated staging for the Carrera 60th anniversary; a premium hospitality area. Retail design, immersive experience, storytelling, events management, 3D, video production, branding