Complex Con

Lego | Adidas wanted to show off their Superstar Lego collaboration at Complex Con 2021, one of the biggest shoe conventions in America. 3RD AVE fabricated and helped produce / execute the LEGO booth at Complex Con Long Beach with Jack Morton Worldwide. The space featured hanging banners, custom creator’s signage, display cases for two 3D Lego Superstars, and a stage that mimics a shoe box to hold a 1400 lbs giant Lego Superstar shoe. The booth lived on the show floor for 2 days and was viewed by over 15,000 consumers. It garnered both media and celebrity attention.