Pura's Scent the Season Tour

Food Truck Promotions partnered with Pura to take The Scent the Season Tour on the road, hitting NYC, DC, and ATL! Our mission was clear: to transform our airstream into a captivating and custom #experience for Pura's fragrance lovers. Over a week, we set up shop in each city, inviting locals and visitors alike to immerse themselves in a world of scents and surprises. Guests shared a sensory adventure, with a range of Pura's fragrances waiting to captivate their senses. Each scent offered a unique journey into the season, from fresh and crisp to warm and cozy. Scented scratch-off cards added an element of excitement, with the chance to win prizes like Pura 4™ smart fragrance diffusers, T-shirts, and chic tote bags. In each city, we treated visitors to a taste of autumn with a different selection of donuts. Pura's Scent the Season Tour was a huge success, and with the help of influencers, the activation generated over 1.5M impressions!