Pura's Scent the Season Tour

October 2023
Mobile Tour
New York, NY
From Food Truck Promotions
Food Truck Promotions partnered with Pura to take The Scent the Season Tour on the road, hitting NYC, DC, and ATL! Our mission was clear: to transform our airstream into a captivating and custom #experience for Pura's fragrance lovers. Over a week, we set up shop in each city, inviting locals and visitors alike to immerse themselves in a world of scents and surprises. Guests shared a sensory adventure, with a range of Pura's fragrances waiting to captivate their senses. Each scent offered a unique journey into the season, from fresh and crisp to warm and cozy. Scented scratch-off cards added an element of excitement, with the chance to win prizes like Pura 4™ smart fragrance diffusers, T-shirts, and chic tote bags. In each city, we treated visitors to a taste of autumn with a different selection of donuts. Pura's Scent the Season Tour was a huge success, and with the help of influencers, the activation generated over 1.5M impressions!
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