EcoFabulous Brand Launch

Say hello to EcoFabulous! Amyris's new skin-care brand just debuted their collection of environmentally conscious products, espousing "beauty for all of us, and for a better planet." To honor EcoFabulous's commitment to sustainability, we offered the brand the opportunity to host their launch from our electrically charged tuk-tuk in three New York locations: Noho, Union Square, and Williamsburg. Our guests enjoyed a promotional video, received a tote-bag of product samples, and were offered complimentary jars of rainbow cake by JARS by Dani. They could also enjoy a photo-moment or spin a wheel to win a variety of prizes like reusable straws, reusable bags, squeeze keys, gift cards, product samples, or a whole set of face oils! All of these features elevated EcoFabulous's brand name, and to top the activation off, Disney Channel star and celebrity Skai Jackson made an appearance to educate people about the products! Suffice to say, that's how you launch a brand.