Snapchat Beauty Summit

AR Lenses provide new potential for retail advertisers, with AR tools able to facilitate direct try-on options, in the moment, with increasingly accurate depictions helping to drive more interest, and guide discovery, direct from in-app promotions. At its 2023 Beauty Summit, Snapchat brought together Beauty, Personal Care, Health and Wellness marketing leaders and decision makers to outline coming additions for beauty marketers in the app. Inspired by the department store aesthetic and shopping experience, Street Factory designed and fabricated an AR mirror display that showcased Snap’s latest tools through interactive demos, including post capture Lenses, which enable you to add effects to previously captures images and video, Bitmoji “beauty drops”, a “Beauty Bestie” make-up try-on option, and more.