Overview
From The Experiential Group
Co-created with the legendary, beach-loving Jimmy Buffett, AB InBev's LandShark lager represents the ultimate laid-back lifestyle. We wanted to bring the LandShark way of life to the people, so we created the world's first motorised hot tub and launched it in Key West at the end of the summer. We drove hundreds of people from A to Z, and following the success, the tub will begin a laid-back tour of the country. #FinsUp