The Vendry is now part of Groupize! Read more
The Hill in NY
July 2023
Collaborators
Pop Up
Brooklyn, NY
1,000 - 5,000 Attendees
Overview
From The Experiential Group
AELTC, the official organizer of the prestigious Wimbledon tournament, turned to TXG to plan, develop and execute a weekend-long tennis experience that transported the magic of Wimbledon across the pond. Taking place at Brooklyn Bridge Park’s Pier 6, The Hill in New York featured everything from live matches on the big screen and quintessential British F&B to on-site programming and live performances. A highlight of the weekend included an epic performance from British pop legend, Melanie C (aka Sporty Spice).
Additional event elements included a trellis entry moment, replica build out of the iconic Henman Hill, photo ops, VIP area, merch shop and partnership activations from Barclays, American Express, Stella Artois, Sipsmith Gin, Babolat, ESPN and IBM.
%2F-73.9992819%2C40.6942006%2C13%7D%2F300x300%3Faccess_token%3Dpk.eyJ1IjoibWF0dC12ZW5kcnkiLCJhIjoiY2xlZWZkNTQ1MGdhZTN4bXozZW5mczBvciJ9.Jtl0dnSUADwuD460vcyeyQ)
Event Team
Agencies & Vendors
People
No people are currently credited to this event.
Did you work on this event?
to get added.
