waterdrop Times Square Activation

Ahead of the 2023 US Open, we teamed up with waterdrop to produce an interactive tennis activation in Times Square featuring ambassadors Novak Djokovic, Taylor Fritz, and Danielle Collins to promote its sustainable mission of eliminating plastic bottles. We built a custom tennis court, the first-ever in Times Square, where both passersby and tennis stars battled in the heart of NYC while enjoying Microdrinks from the brand’s Hydration Bar. The day culminated with The Match of the Century, where we facilitated audio for Novak’s personalized billboard message before he entered the court surrounded by hundreds of fans. Photo Credit: IDEKO & waterdrop