Bloom Haus Big Bouquet

THE ASK In partnership with Bloom Haus, Uber Eats asked Robotproof to deliver a big gesture - drop giant bouquets in three key major cities simultaneously to promote the new on-demand floral offering. OUR APPROACH  We went for earned-media by creating our larger-than-life bouquet sculptures in already buzzing locations to draw the attention of existing crowds. We offered them a deal and a photo op that complemented the event’s they were already going to - bachelor parties on the Las Vegas Strip, groups entering the Kentucky Derby, and the crowd excited to see the Taylor Swift concert in Nashville. WHAT WE DELIVERED The idea for a stunt was brought into reality and executed in less than 4 weeks. Our giant bouquets were unmissable magnets for people passing by. We grabbed attention with giant gift cards featuring localized relevant messaging, and drove purchase with a discount coupon redeemed via a QR code sign. We also spread some love, gifting single flowers from a pop-up flower stall to those that came by for a photo and engaged with our staff.