Tom's Mallow Crossover Launch

May 2022
Product Launch
London, United Kingdom
200 - 500 Attendees
From Robotproof
THE ASK Launch the first live event in the OFFICE Presents initiative - a partnership with TOMS to celebrate the launch of the Mallow Crossover shoe and raise awareness of TOMS’s ‘for good’ initiatives. OUR APPROACH We curated an experience that carried the campaign creative through each touchpoint, with decor that stimulated the senses, a program that inspired conversation, and treatments that boosted mental health and celebrated self care during Mental Health Awareness Month. WHAT WE DELIVERED We identified a vegan restaurant/all-natural beauty salon that aligned perfectly with the event ethos to host the event. We executed our set dressing treatment to compliment the existing decor. Guests enjoyed signature restaurant dishes while browsing and learning about products and initiatives, and meeting other guests. The panel was hosted by OFFICE for an authentic brand voice, along with representatives from TOMS, one of their charity partners, and the venue, to discuss topics from various viewpoints - engaging and inspiring the audience. To finish the night, guests were offered a mini-pedicure before being gifted a pair of TOMS and recreating the campaign key visual in our photo booth.
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