Ledger Best Buy Fixtures

THE ASK Help Ledger become the first crypto brand at physical retail in the US, through a tactical partnership with Best Buy.  OUR APPROACH The BBY opportunity required fast mobilization to reserve the space in store. We created a strategic two-phase approach to reserve space with a low-cost temporary fixture, and replace soon after with a higher spec fixture that offers a richer consumer experience. WHAT WE DELIVERED We designed the fixture, curated the customer experience, and used our expertise at retail to help navigate the complex BBY operational process. We have installed Ledger fixtures in 235 BBY stores across North America, with additional requests received. In June ’23 we rolled out a product refresh for the 2023 release of the innovative Ledger Stax.