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Under Armour: Curry 9 x Sesame Street
March 2022
Collaborators
Product Launch
New York, NY
Overview
From Invisible North
Invisible North partnered with UA Basketball to bring the iconic neighborhood of Sesame Street and Curry 9 product line to life, alongside the refurbished court of Rucker Park in Harlem, NY.
By crafting a thoughtful experiential strategy that celebrated the Harlem community through authentic local partnerships with hometown favorites, UA was able to spark a conversation, drive awareness and build hype around the new collaboration.
Venue
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Rucker Park, Harlem NY
New York, NY
Event Team
Agencies & Vendors
People
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