Consensys: The Merge, Ethereum Evolved

ConsenSys has been building a new, better version of the internet for years that uses decentralization to offer more security, privacy, and opportunity for all. But public knowledge of Web3 has been inhibited by technical jargon and an insular culture, leaving many unclear about Ethereum – much less the Merge. ConsenSys needed to use the moment of the Merge to welcome mainstream audiences to Ethereum and introduce them to the future opportunities Web3 will unlock for us all. Invisible North created a campaign to begin conversations with everyone. From the tech-savvy crypto-curious to traditional finance audiences skeptical of decentralized finance, we started a collective conversation about our connected future.