Foster Grant NYC Pride
June 2023
Collaborators
Pop Up
New York, NY
500 - 1,000 Attendees
Overview
From Food Truck Promotions
Food Truck Promotions partnered with EssilorLuxottica to celebrate NYC Pride 2023, promoting Foster Grant’s sustainable SUN LUV collection, featuring styles made from 50% recycled plastic designed to help people express their individuality.
To showcase the collection, we customized one of our E-Tuks and parked it in the West Village for the festivities. By following and tagging Foster Grant on Instagram, attendees could take home a pair of sunglasses and a cake pop-up, which led to eager crowds waiting in line to pick out their perfect pair.
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