Mendocino Farms Seattle Launch

We partnered with Mendocino Farms to organize an engaging 11-day mobile activation in Seattle, building anticipation for the opening of their first brick-and-mortar location. The event targeted downtown Seattle, with a focus on corporate employees and Amazon workers. We strategically positioned the activation in high-traffic areas, particularly near the Amazon Spheres buildings. The goal was to establish long-lasting relationships with local customers, prioritizing corporate employees over tourists. Throughout the activation, samples of Mendocino Farms' most coveted dishes, including the Spicy Curry CousCous and the Not-So-Fried Chicken sandwich, were offered to passersby. The mobile activation drew significant attention. A total of 3,800 Spicy Curry CousCous samples and over 3,000 Not-So-Fried Chicken sandwich samples were served, generating enthusiasm and interest in the newly opened Mendocino Farms location.