John Deere- West Coast Tour

Two Rivers wanted to create an approachable, partner-focused program that drove awareness and built buzz around John Deere and its retail partners, so they asked RMNG to develop a mobile tour to provide those partners with a scrumptious representation of the “fruits of their harvest.” For each activation location, RMNG delivered more than just an epicurean delight, building a food truck-based footprint that included astroturf, branded high boy tables, and a branded tent so the retail partners could enjoy the environment as well as the menu. Visiting 7 locations across California, Oregon, and Washington over roughly a week, the activation teams served tacos (Asada, chicken, or veggie) with a side of chips, salsa, and rice & beans to 860 attendees. The guests came hungry, as each event sold out of servings before the activation was over!