AmFam Summerfest House

June 2022
Experiential Activation
Milwaukee, WI
20,000+ Attendees
From Evolve Concepts
Evolve was hired by AmFam’s activation agency to concept, design, fabricate and produce a centerpiece environment for the company’s new marquee sponsorship of Summerfest. Originally a 50’x50’ multi-pod structure in 2017, this footprint has now doubled in size and has traveled beyond Summerfest to engage fans at Lambeau Field, AmFam Field and the AmFam Championship in Madison. With each year of activation, the interior of the House gets an environmental overhaul, incorporating a new mix of activations, both digital and analogue, along with branding and graphic resets.
Venue map
Milwaukee, WI
Event Team
Agencies & Vendors