Coca-Cola Icehouse @ Houston Rodeo

February 2022
Experiential Activation
Houston, TX
20,000+ Attendees
From Evolve Concepts
Going Big In Texas Evolve was hired by Coca-Cola’s agency, Momentum, to engineer, fabricate and produce Coke’s marquee Ice House superstructure that premiered at the 2022 Houston Rodeo Livestock Show & Rodeo. The four (4) container superstructure incorporates a serving bar, an apparel customization pop-up shop, a gaming area, multiple rooftop lounge areas and a dynamic light bridge that connects upper deck seating areas. Following a preliminary site check, we designed & engineered a decking & stair solution that addressed a large sloping ground condition at the event site, creating a grand entrance into the footprint.
Event Team
Agencies & Vendors