Polestar Mobile Showroom

Polestar mobile showroom across the country has always been a head turner. For the Canadian marketing team, it was important to showcase the cars in something massive & sustainable. This was all possible by using two of our standard SS20 units to promote the newly released Polestar 2 at the Festival International de Jazz de Montreal. We positioned both containers face-to-face to create a mobile showroom. We built a custom interior with backlit displays, in addition with minimalistic branding. The mobile showroom attracted a lot of passersby, with two Polestar cars being showcased under this custom upper deck. As a result of our mobile showroom, Polestar was able to promote their Polestar 2 in places they wouldn’t be able to in normal time.