Porsche Mobile Showroom

July 2021
Experiential Activation
Montreal, Canada
From Steel Space Concepts
The Porsche mobile showroom totally changed the test-driving experience perspective on this one. After a hiatus, Porsche approached Steel Space Concepts looking for an innovative outdoor solution for its driving experience clients on the track. Placing a racing sim, as well as a registration and waiting area, Porsche utilized Steel Space’s turnkey 40′ unit with full branding options. Porsche mobile showroom was the perfect solution for social distancing, health, safety protocols and functioned perfectly in conjunction with the launch of Porsche’s new 911 GT3 and Taycan Cross Turismo EV. The solution made test-driving accessible to more potential clients! Porsche car quality & Steel Space worked perfectly together
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