Overview
From AGAR
Adult Downhill Bigwheel Racing. Have 4 words ever sounded better together?
CHALLENGE
- Create a feature event that brings people to the up-and-coming Pendleton neighborhood for a full day of community fun and adventure.
- Bring back the epic Big Wheel race for adults, for its sixth installment.
- Create AGAR-owned event and experience.
ACTIVATION
-Bring together a group of neighbors who love to have fun in their backyard of Pendleton to produce the epic Big Wheel race for adults, DANGERWHEEL.
- Provide adult-sized Big Wheels to racers (64 teams), who will face off, one-on-one, on courses that will change and surprise throughout the day.
- Racers compete for the much-coveted title of “Danger Champion!” at the outdoor event, held rain or shine.
- Work with corporate and small business sponsors to promote and activate the community event.
- Neighborhood small businesses participate including Local breweries and Pendleton’s best food restaurants.