Zyrtec "Beat the Mondays" Pop-Up

On March 19 and 20, the Santa Monica Pier was buzzing with excitement as Hunter PR and RMNG teamed up to create the Zyrtec Experience. The aim was to promote the allergy medication Zyrtec and provide a refreshing start to the week to Beat the Mondays. The highlight of the event was an adorable Zyrtec branded truck decorated with spring flowers that offered passersby free coffee and juice. The truck was hard to miss and added a fun, spring-like atmosphere to the pier. In addition to the drinks, the event featured a giant astroturf loveseat, a custom plinko board, and displays showcasing various Zyrtec-branded items, such as fanny packs, scrunchies, and sweatsuits. The branding was eye-catching and helped to reinforce the event's message. The icing on the cake was the appearance of Halle Bailey, who interacted with guests and took photos. Her presence added even more excitement to the event and attracted a larger crowd to the Zyrtec truck. All in all, the Zyrtec Experience was a huge success, with over 1200 drinks given away over the two days. The event was a clever way to promote Zyrtec and create a positive brand image while also providing a fun experience for the public.