Shake Shack X Notco- Santa Monica

When Shake Shack wanted to debut their creamy vegan custard and vegan shakes made with NotCo's NotMilk, they knew who to call. We took this adorable custom Shack Shack truck to the Santa Monica pier to dazzle passerbys with samples of the cool, sweet, vegan treats. Complementing the enchanting truck, our brand ambassadors, clad in stylish Shake Shack jumpsuits and bucket hats, lured visitors to experience the magic firsthand. The sampling program left many astonished and amazed that they could savor a delectable plant-based treat, perfectly timed for the summer season.