F1 Red Bull Fan Zone

We connected Red Bull Racing fans with icons of Formula 1 generating hundreds of Paddock Club Hospitality sales. F1 Fan Zones provide a great opportunity to help upgrade the fan experience across a F1 race weekend, with thousands of daily F1 fan visitors interested in immersing themselves in the sport they love. We partnered with CSM to engage fans and promote the sale of premium hospitality experiences at the Paddock Club for the race weekend. We provided 5 staff members at the Red Bull sponsored experience at Fan Zone in the run up to 2022 F1 races in Austin and Mexico city and as promotion for F1 Las Vegas in 2022. We enabled photo capture experiences with fans and Red Bull F1 cars and a VR experiences that put fans in the cockpit and promoted the sale of pit lane hospitality across the race weekend. 10,000 visitors, with 2,500 active engagements and over 100 hospitality packages sold over the weekend.