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At Home X Ty Pennington
April 2022
Collaborators
Product Launch
Costa Mesa, CA
Overview
From Activate, Inc.
To celebrate At Home store's new collection with Ty Pennington, Activate helped throw the ultimate beach party in their Costa Mesa store parking lot, complete with coastal-inspired bites, mocktails, live music, and a build-your-own air plant bar.
To complement the in-store product launch, Activate also sent influencer custom product-filled crates to be opened with a crowbar - the Ty Pennington way.
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