Variety Hitmakers Brunch

Variety's invitation-only Hitmakers Brunch was held at City Market Social House in Los Angeles, drawing a who's-who of the music industry, including Dua Lipa, Selina Gomez, Jack Harlow, Imagine Dragons, and more. The team at Variety tapped Stoelt Productions to lead production and give the annual event an updated look and feel. Taking inspiration from nature, the fall season, and the venue's beautiful raw interior, we designed the entire experience around sustainability using natural elements. No detail was overlooked, from the tabletop with wood-handled flatware, wood chargers, and table numbers to the maple hardwood stage and DJ booth designs. The earth-tone color pallet complemented massive floral arrangements between bamboo lanterns on stage. The lounge vignettes featured mid-century-styled plush seating, leather armchairs, and brass tables. The satellite bars, high boys, and decor accents were solid wood. Over 50 planted palm trees were situated throughout the space, and the floral arrangements featured birds of paradise, palm fronds, seed pods, and mushrooms. Combining these sustainable elements gave the overall experience a chic, sophisticated look while being environmentally friendly.