Wes Brands- Flecha Azul Tour

When selling a new tequila brand, the taste is only one small part of the overall determination of whether or not it will be successful. You have to generate enough buzz and excitement to convince people to try and buy it over all of the other competitors on the shelf. By partnering with RMNG to generate brand awareness in 6 different states, Flecha Azul and Wes Brands were able to provide swag & samples to over 15,000 future buyers. They may have come to the activations for a photo with Wahlberg, but they left as Flecha Azul customers.