Mars Twix x IF7 Agency

Twix: More caramel and crunch in every bite! RMNG partnered with incredible agency IF7 to bring a delightful twist on the Twix experience to one of the best schools in Los Angeles...UCLA. Not only did we surprise and delight students during their finals week, but our theme — The Winter Wonderland — and unique footprint featured a "Twigloo" with a 360° photo booth, a vintage truck, and a fireplace for relaxation and warmth while students enjoyed a Twix treat. Students and visitors alike were on cloud 9 with the innovative Twix Cloud Lattes and our seasoned, top-notch brand ambassadors engaged students with high-energy conversation and our irresistible giveaways. Not only was this a successful promotion of the Twix brand, but it was a fun, unexpected time had by over 1,000 young adults as they made their way toward the holidays.