"It Starts With Us" Book Release

We partnered with Simon & Schuster to release the most pre-ordered book in the publishing company's history, "It Starts With Us" by Colleen Hoover! Our idea was to bring important aspects of the story to life through a face-to-face, experiential marketing activation. To accomplish this, we handed out Chip City cookies & hot-chocolate from Lily Bloom's mobile café, designed to represent a medley of the iconic flower shop and bakery depicted in the novel! Thousands of people lined up for these free treats at Rock Center, and many of these fans decided to purchase a copy on-site from Strand Book Store. On top of everything else, those who did decide to buy a book were gifted signed name plates! We are so thrilled to have been part of this momentous day for Colleen Hoover, Simon & Schuster, and thousands of excited readers alike. ? ?