Kith x Marvel Queens Pop-Up

OBJECTIVE Transform a hot yoga studio in Bayside, Queens, into a functioning retail space to display three distinct products: the Kith x Marvel exclusive comic book, a collection of vintage Spider-Man memorabilia, and the Kith x Marvel apparel collection. APPROACH Working with both Kith and Marvel, we produced a 3 day pop-up that paid homage to the birthplace of both Peter Parker and Ronnie Fieg, the founder of Kith. In just six weeks, we concepted, designed, and refurbished a hot yoga studio into a multi-room retail space, recreating a classic Queens bodega in front, complete with a Kith Treats activation and a Coca-Cola machine speakeasy door leading to a memorabilia room and functional apparel shop in the back, which hosted the exclusive collection.