Prime Video Experience at Vidcon

The Prime Video VidCon experience included a next-level, immersive entertainment activation that took fans on a journey through some of their hottest young-adult titles. The VidCon activation was part of a larger brand expression that inspired fans to follow their passions and find their communities through multidimensional, shareable user experiences. The booth activation encouraged all fankind to experience Prime Video content like never before, with captivating photo moments, exclusive merch drops, and more. This is the latest live activation from Prime Video since rolling out their “See Where It Takes You” campaign, which differentiates Prime Video by showcasing their ability to let viewers explore fandom through multiple touchpoints well beyond the screen. Located at the heart of the Vidcon show floor, the activation towered over Vidcon with a two story booth that welcomed attendees into a Prime Video-branded maze, where they had the opportunity to step into the worlds of the most popular YA titles on Prime Video—The Wilds, The Summer I Turned Pretty, and Invincible—inviting fans to “See Where It Takes You.” Once inside, fans navigated their way through series-themed hallways, leading them to unique photo opportunities that give a 360-degree view of locations inspired by their titles, complete with a walkthrough kinetic photo-op, infinity moment, a merchandise drop space, LED and TV content opportunities, and curated art.