Amazon Live at VidCon

Mirrored Media was tasked with producing Amazon Live’s freshman debut at VidCon 2022. Amazon Live’s footprint neighbored many other premium brands such as Amazon Prime, TikTok, Meta, and more win the featured Creator Lounge within the Hyatt creator hotel, welcoming over 2,000 guests over the course of the convention. The space served as a destination where influencers were able to relax, recharge, and meet with Amazon Live brand representatives one-on-one, ultimately serving as a mechanism to educate them on the benefits of the Amazon Influencer Program. The lounge featured several gamified experiences including a claw machine and prize wheel that allowed influencers the opportunity to win one of several premium and coveted giveaways. Influencers also engaged with an Instagrammable GIF photo booth extending the reach of the lounge via their social platforms. Amazon Live elevated the experience by hosting daily breakfasts and happy hours which ultimately provided for additional one-on-one opportunities with influencers. Furthermore, Amazon Live utilized the lounge to host ten individual influencer live streams. The streams attracted an audience to the space, but also extended the reach of the program through both the brand and talent’s social platforms. Influencers included Marianna Hewitt, Lala Kent, Tiana The Lawyer, HoneyBobaBear, Blake Grey & Markell Washington, Julianna Claire, Justin Moore, Michelle Khan, CocosCurvyCloset, and Rachel McCord.