BYRDIE Beauty & Style Lab

Taking over Chelsea Industrial in New York City on September 16 and 17th, BYRDIE partnered with Stoelt Productions for the exciting IRL return of BYRDIE Beauty & Style Lab. Commanding over 22,000 ft., this two-part Beauty and fashion event series kicked off with Style Lab. The event VIP cocktail party featured curated looks situated on a 30' floral runway, editor closets with picks from BYRIDE's editors, and brand activation's from Lonely Ghost and Rellery jewelry. Day two, Beauty Lab, featured 12 exclusive experiences and services, including Hairstyling with Baby Tress and Rëzo, Eyes, Brows, and Glitter Touch-Ups with Too'D, skin color matching foundation by Clinique, Stretch Break with Stretch*d, Candle Pouring with Wax Buffalo, Mini Facials with Skin Gym, Intention Setting with Smudge Wellness, Press on Nails with PaintLab, and Exclusive Collaboration Reveal with Rellery. Guests also received exclusive products and samples from Clinique, Ulta Beauty Collection, L'Occitane, StriVectin, Tata Harper, Renée Rouleau, Too Faced, and Drunk Elephant. This 7-hour IRL hybrid event also featured a live stream of 5-panel discussions, including Moments of Meditation sound bath, Celebrating Origin Stories with Ulta Beauty - celebrating Latina women in the beauty, Beneath the Crown featuring creator and host Star Donaldson, Buzzy Beauty - with Jaleesa Jaikaran, who has all the cool beauty tricks up her sleeve, and Up Close With Renée Rouleau - diving into all things skincare.