Junior's National Cheesecake Day

In honor of National Cheesecake Day, we partnered with Junior's Cheesecake to sell their iconic desserts in each borough of New York City! Between July 29th and 31st, Junior's offered $5 slices with delicious toppings such as macaroon crunch, strawberry sauce, chocolate sauce, rainbow sprinkles, chocolate chips, and more. Friday the branded truck made a full-day stop at Smorgasbord WTC, while Saturday we started with a visit to Good Morning America and then drove all the way from the Bronx to the Staten Island Ferry Hawks game delivering an unforgettable cheesecake-eating contest. Finally on Sunday, the brand ended their immersive brand promotion by spending the day at Coney Island on Surf Avenue Aside from $5 cheesecake, there was also a chance to spin the truck’s “Wheel of Cheesecake” for opportunities to win unbeatable Junior’s prizes, such as free slices, t-shirts, temporary tattoos, and hats. Using creative marketing, the company was able to interact with thousands of consumers across just 3 days... What national holiday is coming up that gives your brand the opportunity to activate with us?